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With new appointments at the international top management level, Audi is systematically advancing knowledge transfer between its subsidiaries as well as between the Production and Technical Development divisions. Effective July 1, 2026, Fermín Soneira will assume the role of Chief Technical Officer at Automobili Lamborghini. He succeeds Rouven Mohr, who recently moved to AUDI AG as Member of the Board for Technical Development on March 1. Fred Schulze, currently plant manager of the Neckarsulm plant, will take over Soneira’s previous position as CEO of the AUDI and SAIC cooperation project in China. Thomas Bogus, previously CEO of Audi Brussels, will become plant manager at the Audi Neckarsulm plant going forward.

Audi’s transformation can now also be experienced as part of the Formula 1 support program: At the Miami Grand Prix, the Audi RS 5 makes its debut as a car for the hot-lap program. Like the current generation of F1 powertrains, the vehicle features an electrified drivetrain.

Audi is making its electric bestseller, the Q4 e-tron, more versatile than ever with a range of new features. Inside, the refreshed model impresses with a reimagined digital stage, intuitive controls, and an abundance of space. Outside, the electric crossover now boasts a sharper design and new lighting features. Increased range, greater charging capacity, and more intuitive operation make the car more convenient for everyday use. Moreover, the Q4 e-tron can power electrical devices or serve as an energy storage solution for the home – an Audi first.

Audi continues to gain speed in China. At the Auto China motor show in Beijing, the company is showcasing a comprehensive model portfolio that is more closely tailored than ever to the needs of Chinese customers. One highlight is the premiere of the electric AUDI E7X – the second production model developed for China by the AUDI brand. The four rings are also expanding their model initiative with the locally produced Audi A6L and Audi A6L e-tron, equipped with technologies designed specifically for the Chinese market. With its two partners, FAW and SAIC, and two strong brands, Audi is addressing diverse target groups. The four rings deliver “Vorsprung durch Technik” and premium products across different drive types, while the sister brand AUDI focuses on connected electric vehicles for highly tech-savvy customers. As part of the deepening collaboration between Audi and SAIC, the two partners have signed a strategic agreement to develop a new generation of AUDI models for China.

Dedicated to and tailor-made for China: following the successful debut of the AUDI E5 Sportback, the AUDI brand – born from Audi’s collaboration with SAIC—today unveiled its first all-electric SUV, the AUDI E7X, at Auto China 2026 in Beijing. As the brand’s second production model, this large SUV is set to stand out in the electric premium SUV segment in China, blending Audi’s progressive engineering excellence, iconic driving dynamics, and craftsmanship with China’s cutting-edge digital ecosystem and tailor-made in-cabin experience for Chinese lifestyles. Produced at the AUDI intelligent production base in Anting, Shanghai, the E7X will launch in the first half of 2026, expanding the brand’s footprint in the Chinese market and delivering on its core promise of the best of both worlds.

The brand with the four rings continues to enhance its production network. Production of the Audi Q3 will begin at the main plant in Ingolstadt in mid-2026 in collaboration with Audi Hungaria in Győr, Hungary. Preparations for the start of production of the fully electric Audi A2 e-tron in Ingolstadt are well underway. Through a high degree of flexibility, the expansion of electric mobility, and tight-knit international collaboration, Audi is positioning its sites to be future-ready and competitive.

Since 2025, Audi Sport racing legends has been attracting considerable attention in the most discerning segment of the classic car market. A year ago, the brand began selling exclusive factory motorsport models from its former DTM and sports prototype programs. A high-profile international community of enthusiasts has responded enthusiastically to the range on offer. This season, Audi Sport racing legends is expanding its presence on the classic car scene to four international events across three countries and is preparing further prototypes for sale.

At Milan Design Week 2026, Audi is introducing a moment of calm that shapes public dialogue: the installation “Origin”, created in collaboration with Zaha Hadid Architects. The art installation is also an interpretation of the new Audi design philosophy – clarity, technicality, intelligence, and emotion – turned into an architectural experience that invites visitors to reflect and reconnect.

Building on their long-standing partnership, Audi and SAIC have signed a strategic cooperation agreement to deepen collaboration. The agreement focuses on the full value chain for AUDI’s future models, encompassing R&D, with a dedicated AUDI Innovation & Technology Center to be established in Shanghai.

The renowned US Insurance Institute for Highway Safety (IIHS) has awarded six Audi models its highest safety rating. The Audi A5, Q5 SUV, Q5 Sportback, A6 Sportback e-tron, Q6 SUV e-tron, and Q6 Sportback e-tron have earned the IIHS TOP SAFETY PICK+ award, putting Audi ahead of all other premium brands.